Samsung The Frame 4K Smart QLED TV 55" Inch 55LS03A

Model: QA55LS03AAUXEG

HDMI : 4 / USB : 2 / Resolution : 3,840 x 2,160 / Screen Size : 1m 38cm

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TV when it's on. Art when it's off.

Showcase your own style with The Frame. Showcase lifelike art, photos, TV, and movies in stunning 4K resolution on a display with customizable bezels* for endless combinations to customize your décor.

The Frame is divided into 4 cross sections. Each cross section is showing a different piece of artwork and highlighting one of various customizable features of The Frame including bezel color, bezel style, and studio stand accessory.

*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.
*The appearance, design and GUI(Graphic User Interface) specifications which is not affecting to product performance are subject to change without notice.
*Customizable frame sold separately.

World's No.1 TV brand 15 years running

* Samsung is ranked No.1 TV brand for 15 years.
* Source – Omdia, Jan-2021. Ranking in terms of shipments. Results are not an endorsement of Samsung. Any reliance on these results is at the third-party’s own risk.

A striking sight, on or off

Modern Frame Design

Because it looks and hangs like a real picture frame, The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

Turn The Frame off and let your favorite artwork set the mood.

Art Mode

Turn the Frame off and watch it turn an amazing TV into to a private art gallery with the press of a button. Art Mode gives you the ability to showcase your personal art collection with an incredible array of curated creations—customized and controlled the way you like.

* Art Mode(Smart Service) and GUI(Graphic User Interface) may vary by model and region.

Art Mode user interface image shows bridge and water picture being selected among various other artwork choices.

A world-class selection at yourfingertips

Art Store

Curate your own personal art collection with a growing library of over 1,400 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.

* The Art Store may not be available in some countries.
* Art pieces in the Art Store are subject to change without prior notice.
* Art Store subscription required to access full selection. Fees apply to subscription service.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.

The Frame is being showcased between various artwork pieces.

More colors, More styles, More you.

Customizable Bezel

Enjoy two bezel style options. Modern bezel style comes in White and Teak colors and the new Bevel bezel style comes in Terracotta . Simple-to-use magnetic application makes it easy to switch between colors and styles and find the right look for the mood you're in.

* Customizable bezels sold separately. Available colors and style may vary by region or TV size.
* Customizable Bezel compatibility is based on bezel type. Modern type is compatible with the 1m 08cm (43")~ 1m 89cm (75") range of The Frame TVs, while Beveled type is compatible with 1m 38cm (55") models.

Customizable Frame bezel is showing magnetic attachment capability of The Frames Modern and Beveled bezel styles as well as the available Teak, Brown, Brick Red and White colors for each bezel style.

A billion shades of color with Quantum Dot

100% Color Volume with Quantum Dot

Quantum Dot technology delivers our finest picture ever. With Color Volume 100%, Quantum Dot takes light and turns it into breathtaking color that stays true at any level of brightness.

The Frame which is on Studio Stand is in a room full of white balloons. Only the balloons on the screen are visible in various vivid colors.

* 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.

It starts with a next-level, 4K AI processor

Quantum Processor 4K

The Frame is powered by Samsung's own Quantum Processor 4K, an artificial intelligence engine and the result of over 30 years of world-leading semiconductor expertise. AI capabilities in both picture and sound allow it to learn, adapt and enhance to create a next-level viewing experience.

The Frames screen is showing a high resolution image of an ocean wave during a sunset. Simulated to appear behind the image is a hardware design graphic where a processor chip with the logos of Samsung and AI Quantum Processor 4K can be seen.

Hangs like a real Frame

Slim Fit Wall Mount

Like a real frame, the Slim Fit Wall-Mount brings The Frame flush against the wall. Once mounted, its swivel bracket allows you to rotate the angle of your TV to get it just right. You even have the option to hang The Frame vertically in portrait mode.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
* A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly.
* The actual angle when tilting may vary by product size.
* Portrait mode is supported for 1m 08cm (43").
* 41m 08cm (43")model can only be installed vertically using Slim Fit Wall-Mount.

The Frame which is hung on the wall with Slim-fit Wall Mount shows barely visible gap between TV and wall, as well as transparent One Invisible Connection wire.

Vertical versatility

Height Adjustable Stand

The Height Adjustable Stand allows you to raise The Frame from the surface, leaving enough room to fit a soundbar.

* Not compatible with all soundbar sizes. Please check soundbar size specifications.
* Soundbar sold separately.
*Distance of vertical movement is estimated based on internal measurements and actual distance may vary.

Senses your presence

Motion Sensor

The Frame automatically turns on to display your artwork when it senses you've entered the room. Leave the room, and it turns itself off to save energy.

* Motion sensor can be activated in Art Mode settings menu.
* Motion sensor is disabled in the following countries: China, Thailand, Uzbekistan, Ukraine and Saudi Arabia.
* Motion sensor sensitivity may vary depending on lighting condition.

Artwork, always in its best light

Brightness Sensor

If the rooms lighting conditions change, The Frame's Brightness Sensor automatically adjusts screen brightness and color, retaining the natural look and color of on-screen visuals.

* Performance may vary depending on lighting conditions.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.

The effect of The Frame's brightness sensor is shown. On the left side, brightness levels of the on-screen artwork matches the brightness level of living room. On the right side, the brightness levels of the image is lowered to match the low-light setting of living room.

Auto-optimized picture in any lighting environment

Adaptive Picture

The Frame analyzes the brightness of the room based on four settings—dark, normal, bright, and extra bright—as well as the brightness level of your content and automatically adjusts the TV's brightness and contrast settings accordingly so what you're watching always looks its best.

*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.

The Frame is divided into two parts. On the left side, there is a brightness meter graphic which shows the brightness level of the on-screen image being lowered to match the low-light setting of the room. On the right side, there is a brightness meter graphic which shows brightness levels of the on-screen image matching the brightness level of the room.

Auto-optimized sound based on content type

Adaptive Sound+

Anything you decide to watch, Adaptive Sound makes sure it sounds its best. Quantum Processor's AI technology optimizes sound based on real-time audio scenic intelligence and automatically adjusts the sound mode to 1 of 4 sound modes including Dialogue, Music, Sport and Action.

An audio properties graphic is seen above three content scenes including a singer singing, a man playing guitar and a ballerina dancing on the beach. Above each scene the audio properties graphic has a different appearance according to the type of scene.

Auto-optimized sound based on location

SpaceFit Sound

Using data generated from The Frame's built-in mic, SpaceFit Sound analyzes both the room's acoustics but also its installation environment
(Stand or Wall-mounted) and automatically applies the best audio settings. Put The Frame where you want and let SpaceFit Sound take care of the rest.

Two-toned backlight, double the color realism

Dual LED

With an additional set of warm tone LEDs, The Frame's Dual LED backlight expresses more sophisticated color tone combinations in your visuals, bringing every scene to life in full color realism, enhanced contrast and improved viewing angles.

Choose whatever voice assistant you are used to

Multiple Voice Assistants

Choose your favorite voice assistant; Bixby, Amazon Alexa or Google Assistant. For the first time, all are built into your Samsung TV to provide the optimal entertainment experience and advanced control in your connected home.

* Samsung may at any time and in its sole discretion without prior warning or notice change the voice assistant services or suspend and/or cease providing the voice assistant services or any part of the voice assistant services. Content, TV services and capabilities pictured may not be available in all regions and territories.
* Bixby voice commands recognize English (US/UK), French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognized.
* Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
* Google is a trademark of Google LLC.

Turn The Frame into a professional workstation

PC on TV

There's so many ways to stay productive from home with The Frame. It automatically recognizes your office PC, letting you use it right on your TV. Screen share directly from a nearby PC or laptop. Simply connect a Bluetooth mouse and keyboard and see how easy it is to work from home.

A woman is using her office PC to do work on her TV screen at home. On the screen of The Frame are various office productivity windows.

* Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later.
* Auto-recognition of office PC requires Easy Connection App installation on a PC (Not supported on Mac OS).
* Easy Connection to Screen App feature support may differ according to model type and date. Please refer to the product specifications of each model for availability.
* Connecting smartphone with Samsung Dex requires a compatible mobile device.
* Availability of services is subject to change without prior notice.
* Internet connection on TV and PC is required.

A customizable multi-screen experience

Multi View

The Frame lets you watch 2 screens at the same time, so you can workout while streaming your favorite show or movie. Connect your smartphone and make sure you're doing the exercises accurately. Customize video size and audio options and take full control of what and how you watch.

* Requires compatible Android OS or iOS smartphone and SmartThings app download and installation. Please refer to support page for details on compatible mobile devices.
* Landscape view supported on 43'~75' The Frame models. Portrait mode not supported.

A woman is working out in front of her TV. On the TV screen she can see a screen of herself as well as the screen of the fitness trainer and below the TV her smartphone camera is capturing her workout so she can see it on the TV screen.

Free TV, no strings attached

Samsung TV Plus

Enjoy free live streaming TV content with our virtual channels, Samsung TV Plus. Choose from a variety of channels offering content for all interests that are currently in trend. No need to ask your friend which content is hot these days. Just tune in to Samsung TV Plus and find out.

* Content services may vary by regions and are subject to change without notifications.

Home entertainment, the smarter way

Smart TV Powered by TIZEN

Your home's all-in-one content and connection portal, SmartTV brings you a world of content that goes beyond the viewing experience with smarter ways to connect, search, control and enjoy all that entertains you.

* Smart services and GUI (Graphic User Interface) may vary by model, region, language, mobile devices, or TV product.
* A Samsung Account is required to set up the TV.
* Actual user experience may vary.
* Some features and functions provided by connected devices may not be supported or limited to use.
* Turn-on TV feature support may vary by model.
*Images are simulated and for illustration purposes only. TV Studio Stand is neither available with TV nor sold separately.

Connect your phone to the big screen with just a tap

Tap View

Don't feel like listening to music through headphones or phone speaker? Give The Frame a light tap with your smartphone and watch Music Wall visualizations add ambience to your room while your music is played through the TV speakers for an enhanced visual listening experience.

* This service only works when TV and mobile are turned on.
* Tap View is available on Samsung Galaxy devices with Android OS 8.1 and higher.

A mobile device which is playing music is being held very close to The Frame.

First-of-its-kind innovative Eco Remote does away with batteries

Solar Cell Remote

The Frame automatically detects your external devices so they're ready to use the moment you connect them. Use One Remote for easy control of all your connected devices and don't worry about changing batteries—solar cell technology allows it to be charged by your indoor lights.

Simulated battery charging wave graphics are beneath the Samsung One Remote to illustrate that it is recharging from indoor lighting.